Most people know that when Internet users search for specific keywords using the Google search engine, the sites returned are the ones that seem to relate most to what the person wants.
If you are trying to gain more business through your website, you need to use certain search engine optimisation, or SEO strategies to help improve your Google page ranking.
Backlinks And Keywords Although the actual techniques used to determine Google website ranking is a guarded secret, there are a number of things that are successful at moving a page up the ranks.
Keywords and backlinks work together to increase your reputation and, in a way, alert Google to the fact that your site deserves a higher rank.
Backlinks are any links that point to your website from another site.
You can provide a link in all forum signatures so that your page is linked from every forum you visit when you leave a comment.
You can also leave a signature link on blog comments so that other blog visitors can find your site, and it will also count as a backlink.
Link building can also involve other areas such as blog commenting, syndication of articles, social marketing, and other methods.
Engaging Content The number of visitors to your webpage affects how quickly you move up in the Google website ranking system.
SEO keyword articles and blog posts are a great way to provide engaging content while attracting visitors.
Many websites achieve a high page rank because they frequently update their content and conduct keyword research that provides them with the most popular phrases and search terms for a particular product or service.
A website can become stale, so it's important that you update the site in order to remain at the top of the search engines.
The search engine now crawls sites on a frequent basis to insure they provide users with the newest content, so using keyword rich content not only attracts visitors to your site but helps improve your Google page rank.
Directory Submission If you haven't already, it's important that you submit your website to as many reputable search engine directories as possible.
These directories will scan your content and provide users with the most up to date information.
It also places your site throughout different search engines, which ultimately leads to more click-throughs, which can help increase your Google website ranking.