Some of the simplest marketing tactics that restaurant owners can adopt to promote their food joints locally are as follows:
- Distribute leaflets and business cards
As a restaurant owner your chief responsibility is to first identify who your target consumers are. For this, you should closely monitor the crowd turning up at your restaurant. Based on your observation, you will be able to find the clients who you should focus on. An effective way to reach out to them is to distribute leaflets, menu fliers and sample cards.
- Remain in the public eye for all the good reasons
While it is important to stay in news, it is even more important to stay in the headlines for all the right reasons. This can be achieved by promoting your restaurant locally. You can make special announcements, offer attractive discounts on memberships and sponsor charity events to stay in news. You should also make sure that people turn to your food joint on special occasions. For this, you should make special preparations during the festive seasons.
- Social networking
We are in the 21st century when it is practically unthinkable to do away with the Internet. Social media, in particular, is a very powerful medium that has opened new avenues of growth for entrepreneurs. You can use social networking sites such as Facebook and MySpace to target customers in your area.
Apart from these initiatives, you should also lay special emphasis on making your menu interesting and unique. A combination of good quality and effective marketing can make your restaurant instantly popular.
Roland Poitevin is a dedicated writer with a passion for business and environmental issues.
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