1. Your own auto repair shop's website.
2. Your Google Local Listing
3. Your listing at review sites like Yelp! or Cityserach!
4. Your listing at coupon sites like Ocautocoupons.com
Getting your own site as high as possible in the search results for Google, Yahoo and Bing is of primary importance. When a prospective client searches for auto repair Huntington beach they will most likely only look at the first page of the results; and most of those will only look at the top 5 results! Even though Google is giving the local listings top billing right now, it is very possible to have your site above the local listings or within the local listings. Also, it has been show that the higher your website ranks in the search engines, the better chance your local listing has of ranking high as well.
That brings us to your local listing. This has become crucial for your local business. You want your listing to rank for several keywords when searching in the City of Huntington Beach as well as when a user puts Huntington Beach after the keyword. These keywords include "auto repair" "car repair" "mechanic" "transmission repair". The local listing will rank highly when you have a lot of reviews from various review sites like Yelp!, Merchant Circle, Insider Pages, Kudzoo, Yahoo and Citysearch. Google takes these reviews and aggregates them on your local listings. This is one of the primary ranking factors.
Another great tactic is ranking your listing at a review site like Yelp! for terms like auto repair Huntington beach. This can be accomplished by creating backlinks to your listing. Also, since the review sites are very powerful and highly indexed by the search engines, it will be much easier to get these listings to rank.
Another great way to get more attention is to sign up with OCautocoupons.com. OCautocoupons.com is a site that shows a listings, picture and coupons for the best auto repair shops in Huntington Beach and all of Orange County. Since prospective customers are always looking for ways to save, introducing them to your shop with a great looking listing and several coupons is an excellent way to drive them to your store. The great part about this auto repair coupon site is that it is already SEO optimized and pays for Pay Per Click marketing to bring customers to the site. With that already in place, it would be very easy for you to create backlinks to your own listing and then get your listing to also rank in the search engines!
If you do even just two of the above four steps, you will have significantly more new customers calling your shop, asking you for your services and increasing your sales.